Insights · Field notes from the work
Notes for growing businesses.
Practical guides on SEO, software engineering, ERP, web design, e-commerce and the hardware your team runs on. One new guide is live now — more are on the way.
9 min read · Guide
What it really takes to rank on Google in Kenya in 2026.
Local search, mobile speed and content that answers real questions — where organic traffic comes from, and where most businesses lose it.
By the Stortech growth team · Read the guide →
Software · ERP
Custom software, ERP or off-the-shelf? A decision guide
When a subscription is the right call, when it becomes a constraint, and how to cost both honestly.
E-commerce
Adding M-Pesa to your store: what to plan before you build
Paybill or Till, direct API or gateway, reconciliation and refunds.
Design
The brand audit: ten questions before you redesign your logo
Is the problem the logo, the system around it, or the message?
Growth
Meta ads in Kenya: what actually moves cost per lead
Creative, offers and landing pages matter more than targeting tricks.
Web design
Why your website is slow on mobile data — and how to fix it
A plain-language guide to Core Web Vitals and the fixes that matter.
Devices
Choosing laptops for a growing team in Kenya
Specs that matter for real work, total cost of ownership, and when repair beats replace.
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