Sample case study · Fintech
Fintech launch: one plan for a rebuild of everything.
Client
Sample engagement (illustrative)
Services
Brand · Web app · SEO · Ads
Typical timeline
90-day roadmap + growth retainer
Team
Design, growth & engineering leads
2 wks
discovery with founders, sales and customers
90 days
roadmap across brand, product and growth
1
shared design system, site to app
CRM
every campaign tied to pipeline stages
01
Challenge
Investors and SMEs don’t trust a product they can’t understand.
Picture a payments startup that moves money across borders in seconds — but whose brand looks like a side project, whose web app confuses first-time users, and whose marketing sends paid traffic to a slow page. Sign-ups stall right before a planned raise.
02
Approach
One plan across brand, product and growth.
A two-week discovery with founders, sales and a handful of customers produces a 90-day roadmap: reposition the brand, simplify onboarding, rebuild the site for speed and search, then launch campaigns tied to CRM stages.
03
Design
A confident identity — deep blue, iridescent accents, plain-language copy — carried from billboards to the onboarding flow. Every screen is prototyped and tested with SME owners before build.
04
Build & launch.
A fast marketing site and a web app on a shared design system, wired to M-Pesa, the CRM and analytics. SEO, ads and lifecycle email launch the same week.
05 / Outcome
A brand the market trusts — and the system behind it, built by one team.
Want a plan like this for your business? Get your 90-day roadmap →
Next
All sample work →